Actinic Ecommerce Shopping Cart Software

Seven Tips for Successful Keyword Research

Before you set out to march your way to the top of search rankings you'll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions ahead of time makes all the difference.

Here are seven key tips for successful keyword research.

1. Use a proper tool.

Sure, there's a lot of free stuff available out there, but when it comes to keyword research free tools are few and far from powerful. If you're considering investing either money or time into SEO for your web site look at a solid keyword research tool as a necessity.

Some of the better keyword research tools:

a. SEOmoz's Keyword Difficulty Tool - this tool from one of the great SEO innovators gives you a good general idea of how competitive your keyword/phrase is.

b. Trellian's Keyword Discovery Tool - user-friendly, simple, and feature-rich. One of the best keyword research tools available.

c. WordTracker Keywords - second to none, WordTracker has been a leader in keyword research for years. A great value.

2. Identify viable targets.

We'd all love to rank well for the most general and all-encompassing search phrase related to our topic, but only a handful ever will. Targeting some ultra-competitive keywords is as good as shooting yourself in the foot unless you've got massive amounts of time and resources to throw at the problem.

Finding long-tail (three words and more) and targeted search phrases that are actually getting traffic can mean the difference between SEO success and failure. Be reasonable in your expectations, and fight the big guys by researching long-tail search phrases that have slipped beneath the radar. You might also find that long-tail search phrases bring better conversion rates for your topic.

3. Keep it relevant.

You may find keywords and phrases that offer inroads to high search rankings, but it's important to remember that the ultimate end is traffic and how you utilize it. In other words, you need to be sure your keywords relate to your web site. If you get a page to rank well enough to bring in some search traffic, but when users actually view that page they either can't make sense of the content or find the page unrelated to your topic (or worse - spammy) that search traffic will do you no good. Not only will off-topic or spammy content affect your brand and drive users from your site, but there's a chance Google could catch on to your irrelevant content or spammy techniques and penalize your domain for it.

4. Don't be too wordy.

No, really. A common mistake is to choose your keywords based on your own perspective rather than that of your target users. Sure, you know your topic inside and out. You know the buzz words, the technical details and a whole lot more, but do your users? What if the user isn't sure what they're looking for? Maybe they know the function but not the name. Keep this in mind when researching keywords, and make sure you consider your choices from the perspective of someone very new to your topic.

5. Consider local search.

One area small to mid-sized web sites can really find a competitive edge is in locally-specific search phrases. These are inherently less competitive and therefore are easier to rank well for. However, go back to #3 and think it through - if your web site is locally specific or if users will want to know your location this is a good strategy, but optimizing pages for local keywords that will look out of place to users can be a mistake.

6. Monitor your web analytics.

One of the great benefits of web analytics is that it allows you to monitor keyword referrals. In other words, you can find out what visitors are searching for when they land at your site. For brand new sites there won't be too much data, but if your site has been around at all and is getting some organic search traffic you will find that your analytics reports are a great source of keyword information. Referring search phrases can be surprising - sometimes including misspellings and other abnormalities. Keep an eye on your analytics, and you might find a keyword worth optimizing for.

7. Constantly reevaluate your position.

While keyword research is definitely the first step in developing your site content from an SEO standpoint it should also be a recurring one. Internet trends shift quickly. While a lot of your core keywords will remain unchanged for the foreseeable future some buzz words will get attention while others fall from the spotlight. Stay on top of your keyword research and you can make the most of new opportunities while recognizing the less-than-ideal keywords that are either too competitive or don't bring in enough traffic.

About the Author: Mike Tekula is the founder and Lead Strategist at Tek Web Solutions in New York and specializes in W3C Standards compliance, search engine optimization and generating increased web site traffic.

Link Popularity Building Strategies and Tips

Link Popularity

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn't lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularity Building Strategies

Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user's positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called 'natural way' of acquiring links.

The natural way of acquiring link works is too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the major part of the new links (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the 'natural way' work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally - so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this 'reverse engineering' to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links - they no longer have any significant weight. Do not participate in three-way or similar linking schemes - these attempts to disguise reciprocal linking are easily to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can't discover link triangles with all the computing resources at its disposal?

Buying links. This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. So you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don't mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose - increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus of content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should think about how to improve the quality of content and make it more appealing, not about more link exchanges.

Link penalties. Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel 'nofollow'. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they don't punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they found you responsible for boosting your rankings, but you can always submit reinclusion.

To sum up:

Make your linking strategy look natural. Avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.

This article source:

http://www.seoresearcher.com/link-popularity-building-strategies-and-tips.htm

Automatically Rescale Your Images to a Certain Size In Actinic software

This is so incrediably useful that its a shame to have this hidden in the "advanced Users Guide"

This is a handy PHP expression that will dynamically rescale your product images and display them in their new size. This resizing happens on the desktop PC, and the new files will be uploaded to the store with the other image files. The names of the new image files will all start with 't_'.

In order for it to work, your current images must be in .jpg format and they must be saved in your 'Site' folder (usually 'Site1').

In the 'Design' tab, click on a product image. You should be in a layout called 'Standard Product Image'.

Replace the entire contents of the layout with the following:

,);">

// START Create a thumbnail image t_ProductImageFileName

$sOriginalImageName = '';

$sThumbImageName = 't_' . $sOriginalImageName;

$image = @imagecreatefromjpeg($sOriginalImageName); / Attempt to open /

if (!$image)

{ / See if it failed /

echo "
Thumbnail creation error opening: $sOriginalImageName ";

}

else

{

// Get new dimensions

$width = imagesx($image);

$height = imagesy($image);

$t_width = 100;

$t_height = $height ($t_width / $width);

// Resample

$thumbimage = imagecreatetruecolor($t_width, $t_height);

imagecopyresampled($thumbimage, $image, 0, 0, 0, 0, $t_width, $t_height, $width, $height);

if ( ! imagejpeg($thumbimage, $sThumbImageName) )

{

echo "Thumbnail image creation failed: $sThumbImageName
";

// END Create a thumbnail image t_ProductImageFileName

border="0"

alt="" />

To use a different width, change the value in this line to a larger/smaller value:

$t_width = 100;

You can now use the following line to include the rescaled product images elsewhere in your product layout, or in the best seller/new products/related items/also bought lists:

" />

With grateful thanks to Norman Rouxel (http://www.drillpine.biz/) for this solution.

Preparing Your Site for Internet Explorer 7

Here's the scenario: one morning you open your email and your inbox is flooded with emails that your site isn't working properly. Maybe your text or images don't look right, or even worse maybe your site isn't properly processing credit card transactions. How could this happen when you didn't change a thing? Well, that morning could be the morning later this year that Microsoft releases Internet Explorer 7.

How are people going to get IE7?

According to Kevin Yank in a recent issue of the SitePoint Tech Times:

"Word on the street is that, upon its release (before year's end), IE7 will be pushed out as a forced update to Windows XP users everywhere, as was done for Service Pack 2. The move to IE7 among the end-user masses will not be a gradual migration, but a sudden and significant shift."

One night Windows XP users will go to bed using IE6 and the next morning they'll wake up, install a routine update, and just like that they'll be using IE7 to browse the web. That means, that as a site owner, you need to begin preparing immediately for IE7's impending release.

What's different about IE7?

From a user's perspective, improvements include tabbed browsing, better printing, RSS feed integration, more advanced searching, and better security features, as well as a plethora of add-ons to enhance the user experience (similar to Firefox extensions).

However, the most important changes that will have a more direct impact on how your site is loaded and displayed are:

RSS integration IE7 automatically detects RSS feeds and asks you to subscribe. It also gives you the option to have IE7 auto-check for feed updates (even when it's not running). Is your feed properly recognized by IE7?

Updated CSS behavior the IE7 team worked very closely with the W3C workgroup to ensure standards compliance. They made over 200 changes from IE6 to become compliant with CSS2.1. Even if your site is standards compliant, it may not be rendered exactly the same as it is in IE6 or Firefox.

AJAX XMLHTTP Request changes the IE blog states: "to have your cross-browser AJAX work better with IE7, you really should be invoking the native XMLHttpRequest (the cross-browser one) first to see if its available before instantiating the ActiveX control, instead of the other way around."

Added security features everything from more secure SSL defaults to disabling most Active X controls by default has been changed to help make the user's browsing experience more secure. These changes could drastically change your users browsing and purchasing experience.

You can get full details on all of the changes by visiting the IE Blog.

What should you do?

The only way to know for sure how your site will work in Internet Explorer 7 is to download it and try. The IE7 team recently released Internet Explorer 7 Release Candidate 1 (RC1), which can be downloaded on the Internet Explorer web site. I'd recommend downloading IE7 on a computer other than your primary machine (you still want IE6 on your primary machine at least until IE7 is officially launched). RC1 is essentially the final version of how IE7 will display sites when launched, so if your site passes the test now you'll likely be OK when IE7 is released for real.

In testing my sites there were a few instances where my site worked flawlessly in Firefox and IE6, but had small problems in IE7. The changes I needed to make were minimal, but regardless of how well you code there could still be some potential problems. It's better to find and fix them now than to wake up one morning and have hundreds of customer complaints!

About the Author: Adam McFarland owns iPrioritize - web based to-do lists that help people and businesses organize their tasks. Email, print, check from your mobile phone, subscribe via RSS, and share with others.