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e-Commerce Whitepapers and Expert Guides

The expertise you need to optimise your site and increase sales


e-Merchant profile Infographic

Guide: 2017 e-Merchant profile Infographic

The results of the Actinic e-Merchant profile 2017 survey, neatly summarised in our e-merchant profile Infographic

Calendar e-Commerce 2017

Guide: 2017 e-Commerce calendar

The Actinic 2017 e-Commerce calendar is designed to accompany throughout the year, featuring practical advice, mast-have features and special offers.

AdWord-Guide

Whitepaper: 12 Best practices for successful AdWords Campaigns

This expert white paper was written in collaboration with Google and is the only one that is completely dedicated to e-Commerce. Discover best practices to grow your sales with Google AdWords Campaigns.

14 simple tips for success in e-Commerce

Whitepaper: 14 simple tips for success in e-Commerce

10 minutes to evaluate your skill level and apply these simple steps! 14 concrete tips for e-Commerce success..

Succeeding in Mobile Commerce

Whitepaper: succeeding in Mobile Commerce

Increase your online presence by selling on mobiles and improve your turnover by 35%! Read this guide and learn how to optimise your e-Commerce website for mobiles.

Guide SEO

Guide: success in e-Commerce: The Basics

This step by step guide takes you through the essential stages of creating an e-Commerce website with the Actinic solution: e-Commerce design, home page, catalogue...

Guide Réussir dans la vente en ligne mobile

Whitepaper: Search Engine Optimisation

Natural or organic SEO brings free traffic to your website. Read up on the best practises to follow and the technical points that need your attention to get to the top of Google.

Guide 12 tips

Whitepaper: 12 tips to building an efficient e-Commerce website

Our e-Commerce experts have put together everything you need to make your e-Commerce website a success: design, navigation, product pages, SEO, reassuring elements…

Guide Amazon e-Bay

Guide: increase sales by listing your products on eBay and Amazon

This white paper looks at the opportunity selling on eBay and the Amazon offers for existing or new online sellers and recommends how to maximise the potential value whilst minimising business risk.

Guide Facebook

Guide: Facebook opportunities for visibility and sales

This white paper looks at the opportunity to promote products and services to the millions of daily Facebook users and recommends how to maximise the potential for your e-Commerce site